Key Moments:
- Online casino revenue rose to 4.3 billion kroner in 2025, capturing 38% of Denmark’s gambling market
- Average gambling spend per adult decreased to 2,356 kroner in 2025
- 68,026 people registered with Denmark’s self-exclusion system by the end of 2025
Online Casinos Surpass Lotteries for the First Time
The latest annual report from Denmark’s gambling regulator confirms that online casinos became the country’s top gambling sector in 2025, overtaking lotteries for the first time. Gross gaming revenue (BSI) for the entire Danish gambling market totaled 11.5 billion kroner, slightly below the previous year’s result.
Online casinos expanded their share to 4.3 billion kroner, constituting 38% of the overall market in 2025. Lotteries dropped from their longstanding position at the top, bringing in 3.5 billion kroner, and betting contributed just over 2.1 billion kroner.
| Segment | Gross Gaming Revenue (2025, kroner) | Market Share (%) |
|---|---|---|
| Online Casino | 4.3 billion | 38 |
| Lottery | 3.5 billion | – |
| Betting | 2.1 billion | 19 |
| Slot Machines | 1.18 billion | 10 |
| Land-Based Casinos | 378 million | 3 |
Changing Consumer Behavior and Declining Lottery Income
The report illustrates how online gambling has steadily gained traction since partial market liberalization in 2012. Online casinos generated 4.309 billion kroner in 2025, exceeding lottery revenues for the first time.
Lottery earnings, which include popular offerings such as Lotto, Vikinglotto, Eurojackpot, and scratch cards, fell by 6.2% compared to 2024, maintaining a downward trend. Betting activities, both digital and land-based, held 19% of market share, while slot machines contributed 1.18 billion kroner. Land-based casino revenue slid to 378 million kroner, a decrease of 35% since 2012.
Denmark’s gambling sector also saw a drop in average spending; adults spent an average of 2,356 kroner on gambling in 2025, compared with 2,418 kroner a year earlier.
Focus on Responsible Gambling Measures
Responsible gambling initiatives grew in prominence alongside revenue shifts. By the end of 2025, 68,026 individuals had enrolled in ROFUS, the national self-exclusion program, up by more than 12,000 from the previous year.
The majority of these registrants were men, with nearly 70% aged under 40. StopSpillet, Denmark’s gambling addiction helpline, recorded its highest annual call volume since launching in 2019, with 727 calls in 2025.
According to StopSpillet, reports involving online casino and online betting accounted for 62% and 22% of cases, respectively. The helpline’s gambling addiction test yielded an average score of 5.61, “which the regulator said indicated a problematic relationship with gambling.”
- Author
Daniel Williams
